Vapour Organic Beauty is once again redefining luxury natural beauty with their Mesmerize 70% Organic Eyeliner Pencil. Mesmerize Eyeliner is formulated without eye-irritating chemicals, including industrial adhesives, which are commonly found in eyeliner pencils. Mesmerize Eyeliner offers a much-needed alternative to traditional formulations without making any compromise on performance.

With its creamy texture and rich, mineral-based pigment, Mesmerize Eyeliner glides on without skipping, dragging or tugging the skin for a smooth, precise line. Available in a classic velvet black shade and a new smoky brown shade to dramatically emphasize the eyes, it allows for long-lasting intensity that matches perfectly with any shade of Vapour’s Mesmerize Eye Color Treatment. The Mesmerize Eyeliner was also designed with a smudging tip on the end of the pencil to add drama and dimension to the eyes.

“A pencil that goes on smoothly and blends easily is a must-have beauty essential for defining eyes,” said Eric Sakas, Vapour Organic Beauty co- founder and celebrity makeup artist. “The fact that we’ve done it in a formula that is 70% organic is revolutionary.”

Eric provides the following eye-enhancing application tips with the Mesmerize Eyeliner Pencil:

• “Be Natural Beauty”

  Step 1: Always start with a freshly sharpened, fine-tipped eyeliner pencil.

  Step 2: Apply as close to your lashes as possible. Trace the contour of your eye and begin drawing above your iris, extending a bit past the outdoor corner of your eye. The line should be straight across or slightly upward.

  Hint: For big, round eyes, apply liner to the upper and lower lids without touching at the corner. For almond-shaped eyes/smaller eyes, apply liner only to the upper lids and lash line.

   

  Step 3: Blend upward and outward. Smudge the upper lid line lightly to soften the look.

• “Seductively Sexy Smoky Eyes”

  Step 1: Hold the skin of your upper lid taut, apply eyeliner from the inside corner of the eye moving outward. Draw tiny strokes into the lash line. The middle of the line should be a bit thicker than the edges.

  Step 2: Use the eyeliner’s sponge tip to smudge the liner into the lash line. This creates a soft dramatic eye rather than a harshly defined eye.

  Step 3: Apply Mesmerize Eye Color Treatment. Apply the color over the entire upper lids and blend outward using only your fingers. Blend, blend, and blend.

  Step 5: Follow up with another layer of the pencil and smudge into the lash line with the sponge tip applicator.

  For intense drama, add Step 6: Rim both upper and lower lids with the pencil and smudge with the tip applicator. For the bottom lid, simply pull the lid down and apply pencil onto the rim of the eye. Apply heavily on the bottom lid and then blink a few times to get color to the upper lash rim. Blend with the sponge tip applicator. Follow up by drawing Mesmerize Eye Color Treatment on the outer- third of the bottom lash line and blend into the lash line.

   

• “Get the Doe-Eyed Look ”

  Step 1: Line the upper lashes and smudge with tip applicator.

  Step 2: Apply the eyeliner pencil to the outer-third of bottom lash line and smudge. Concentrating the product on only the upper lash and bottom outer third lash can open up almond-shaped eyes.

  Step 3: Simply apply mascara, while concentrating on the outer third lashes both top and bottom to create a wider open eye.